Brief Aberto ccp - jogos santa casa

BRAGGING:
This project was shortlisted for the “Brief Aberto CCP”. Here’s the proof - link and image:

CHALLENGE:
To compete in the Brief Aberto CCP/Jogos Santa Casa (JSC), we had to design and create an activation proposal (a stand) for the JSC.

THE WAY TO THE SOLUTION:
The JSC is present at every moment of an athlete's life: offers them a scholarship, sponsors their sport and major sporting events in which they can take part... In other words, they accompany an athlete through their entire journey. With this in mind, we came to the conclusion that the JSC is totally committed to athletes. They take their support seriously, they take sports seriously.

CONCEPT:
If JSC takes sports seriously, then the concept behind the activation had to be this one:

JOGOS SANTA CASA
LEVAMOS O DESPORTO A SÉRIO
Se fosse por desporto, não estaríamos presentes em todos os momentos.

JOGOS SANTA CASA
WE TAKE SPORTS SERIOUSLY
If it were only for sport, we wouldn't be there every moment.

STAND:
The stand would be divided into 3 modules representing the different moments when JSC is present in an athlete's life:

Bedroom - JSC is present when the dream of being a great athlete awakens. They give educational scholarships to the athletes. The first module would simulate a young athlete's bedroom, with a copy of an email from the JSC, awarding this fictitious athlete an scholarship, taped on the wall like a poster.

Dressing room - JSC is also present when sponsoring sports. Athletes wear the JSC logo on their chest, showing the unconditional support of the brand. So, the second module would simulate a dressing room.

Sporting event - JSC is also present when it sponsors sporting events in which athletes can take part. And if they're victorious, the athletes take the podium where, usually, the JSC logo is visible in the background. The third module would, then, simulate a sporting event.